So, I'm not too into the big name takeover in the skate shoe world (I know, I've owned a bunch of Nikes blah blah blah). I'd like to think I'm reformed or born again when it comes to supporting anything Skater owned/operated. However, the one thing I really appreciate with these bigger companies coming in is the time and money they put behind their videos (Hopefully, guys like Russell Houghten are making some money). It really gives these guys, the filmmakers, a great chance to do something different. Don't get me wrong, I still love the gritty GX1000 series but the camera nerd in me loves to see new technology and techniques put to work. This New Balance Numeric video, "A Place in the Sun," is a pretty great example of that.
I'm so confused...and hungry.
A Place in the Sun from New Balance Numeric on Vimeo.